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Marking the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership is underway. Pokémon's creators and London's Natural History Museum are opening a pop-up shop featuring special items. Fans will find offerings including stationery, plushes, and artwork that are drawing from the institution's theme. The big draw, however, is a limited-edition Pikachu card, given as a gift with purchase at the pop-up. The store will operate both the physical location to its web counterpart between late January and mid-April.

The Book Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume filled with beautiful illustrations that show creatures in their natural habitats. It's essentially like what a Pokémon Professor might publish once adventurers submit their data, or what Charles Darwin might have created if the Galapagos teemed with flying-types rather than birds. Part of the charm lies in the book's scholarly treatment, treating Pokémon as a legitimate scientific inquiry. Writer Yoshinari Yonehara together with artist Chihiro Kinoshita both hold doctorate degrees in ecology and behavioral science.

Why This Special Card Different

The company regularly to issue to release cards celebrating big events or brand collaborations. Many such collector items typically highlight the iconic electric rodent who serves as the franchise mascot. What distinguishes this latest promotion apart is its unusually large size. While exact measurements have not been immediately shared, availability will certainly be highly restricted, and fans limited to just one card per purchase.

Curbing Reseller Activity

According to a company announcement, a portion of the merchandise may also be available beyond the institution itself. But, broader availability will only be specific stores in the United Kingdom. Importantly, fans cannot purchase the card via the online Pokémon Center. Although speculator demand is inevitable, it appears they're going to have a difficult time hoarding mass quantities this time around. For those unable to attend, consider the upcoming fossil-themed display headed to Chicago in the coming months.

"All profits from purchases from the museum store and its online store, including Pokémon products, go toward the Natural History Museum’s charitable mission. This includes the research of hundreds of researchers dedicated to scientific inquiry and finding answers to the planetary emergency," the statement notes.