Users will soon have a updated setting that enables them to reduce the quantity of artificial intelligence-produced videos appearing in their streams. This initiative comes as the platform disclosed that it presently contains more than 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a global launch. This shift comes amid a rise in content created by AI, driven by new AI video creators.
AI Proliferation Online
It has been noted that nearly one in 10 of the quickest rising video streams on another major platform only show AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a label for inferior, bulk-generated content that is typically absurd or bizarre.
Our research shows that a lot of users like content made with AI tools, including computer-generated images to informative clips, and we want to provide users the ability to increase or decrease of that, based on their own preferences,” stated a platform representative.
Volume and Proportions
The service shared that there are presently over a billion videos on its app identified as AI-generated. Overall, over 100 million media items are submitted to the platform each day, making AI-generated material a minor part of its total content library.
Customizing Your Feed
Members will be able to reduce or increase the volume of AI content they watch by using the topic control feature in the platform and choosing AI-made media. Other topics that are already be controlled under the setting encompass politics, fashion, beauty, and movement.
AI Disclosure Rules
TikTok’s guidelines require content makers to identify “realistic” artificially created content, and it prohibits harmful deepfakes of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be taken down under its user guidelines.
Furthermore, the service will from now on attach an “AI-made” tag to content produced via its own AI tools, or identified by an industry-wide initiative for spotting content made by AI. This action is intended to stop users from trying to bypass the labeling process.
Responsible AI Funding
The company is also launching a two million dollar AI literacy fund for specialists and groups to produce learning resources about using AI responsibly. This initiative will benefit non-profit groups focused on teaching coding and technology.
Platform Protection
TikTok has supported its moderation strategy, following controversy over plans to lay off hundreds of review team members in Britain. It is expected to eliminate a significant number of roles in its trust and safety division in London, with trade unions and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead stated that people-led review would continue to be important, but automated tools can protect employees by removing the most distressing content before it has to be seen by humans. TikTok announced a 76% decrease in explicit and harmful content reviewed by safety staff over the past year due to reliance on its automated systems.
“We think that it’s essential to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is why a lot of the machine support is making a difference operate efficiently.”
